A website is not a one-time deliverable. It is living infrastructure that must be hosted, secured, measured, and continuously improved — exactly like any other system your business depends on.
The project model is broken
Template hand-offs decay: performance slips, security lapses, and search rankings erode while no one is watching. You paid once and inherited a depreciating asset.
The infrastructure model
Build, run, secure, and optimize as one ongoing engagement. Uptime, Core Web Vitals, and AI visibility become operational metrics someone is accountable for — every month.