Generative Engine Optimization (GEO) is the practice of structuring content, entities, and technical signals so that AI answer engines — ChatGPT, Perplexity, Claude, and Google AI Overviews — cite your business as the authoritative source. Where traditional SEO competes for blue links, GEO competes to be the answer itself.
Why GEO matters now
More than half of searches are moving toward AI-powered interfaces that return a synthesized answer instead of a list of links. If an AI does not understand and trust your entity, you are invisible at the exact moment a buyer is deciding.
The core levers of GEO
Three things drive AI citation: clear entity definition (who you are, expressed in schema and consistent data), extractable content written Bottom-Line-Up-Front so models can lift a clean answer, and authority signals the model can corroborate across the web.
How we implement it
We map your organization and services into JSON-LD entities, publish an llms.txt knowledge bundle, structure pages with BLUF summaries, and continuously monitor which AI engines cite you for which queries — then close the gaps.